Our AI-powered data, insights, and analytics help you target the right audience at the right time with the right message
Rapid technological advances in data science and analytics have been reshaping the landscape of marketing , supercharging marketing performance, and enabling the emergence of new marketing innovations and new forms of marketing. With the assistance of artificial intelligence and machine learning, we are able to collect timely, more accurate, and more relevant marketing intelligence and insights. Joesdata marketing solution allow marketers access data more easily, uncover insights more quickly, target prospects more precisely, and build a boarder and high-quality pipeline more effectively
Understand your total available market (TAM) and serviceable available market (SAM)
Total available market (or total addressable market) metric helps business understand the holistic revenue opportunity offered from its product or service. The serviceable available market (SAM) measures market opportunities that exist within a firm's existing core competencies and sales & marketing channels. These metrics help marketers to understand a company’s revenue opportunity and plan and focus on their future marketing roadmap.
One important goal of Joesdata marketing solution is to help you understand the totality of an industry or sector by providing deep analytics and insights on companies in different sectors and industries. As a marketer, you can always enrich your existing company info and contact records with our 50 plus data points and identify the gaps in your total addressable market (TAM) based on industries, territories, and other related attributes. Many of our customers found that they actually had as little as 15% of their total addressable market after they access our data and analytics.
Target and focus on the right audience
In today’s cluttered marketing landscape, reaching the right audience is not sufficient to drive engagements and revenue. Reaching the right audience at the right time with the right message has become necessary to drive relevant engagement and meaningful revenue. In order to achieve such precision, marketers need to deeply understand different user profiles and initiate interest-based communication with them, and drive their marketing effects through data and analytics.
For account based marketing, one aspect that people tend to miss is that players in every industry change constantly. Today company A might not be within your target market, but tomorrow might be. Joesdata growth indicators is designed to help you identify new players in the target market by constantly monitoring company growth metrics.
Joesdata marketing analytics and predictive intelligence helps increase customer lifetime value and lower the customer acquisition cost
The value of a marketing campaign should not just be valued on the instant revenue they drive. It should be valued in terms of what impact it had on the average customer lifetime value (CLV) of the segment of customers you are targeting. Joesdata marketing analytics and predictive intelligence helps you identify the right target market and focus your marketing efforts where they are most likely to generate revenue.
You could prioritize marketing efforts based on any combination of growth signals and buying triggers, such as revenue growth, job opening, funding activities, management changes, new products, company ownership change, and more. Many of our customers found that they could use our data and analytics to increase their average customer lifetime value by as high as 200% to 300% with decreased customer acquisition cost.
Our social intelligence helps account based marketer to understand what matters to prospects most
Account based marketing is a strategic approach to developing and implementing highly-customized marketing campaigns to markets of one, i.e., accounts, partners, or prospects. A core tenet of account based marketing is to personalize communications to an account based on their current initiatives and challenges.
Joesdata marketing solutions aims to help you monitor changes and trigger events at your target, understand what is happening at a company level, identify key business issues a company faces, map them to individuals, and tailor campaigns to address those issues.
Our news alerts, competitive analytics, growth signals also help you to monitor a company’s social activities and uncover what key prospects care about. So you will be able to find out how to create a completely aligned sales and marketing process that builds relationships with a very specific and very targeted set of accounts and what is the best time to send out marketing campaign to target accounts.
Data optimization and enrichment
Partial data or outdated data? No problem. Send us a data point such as an email or domain and we’ll return a full person or corporate profile with over 40 data points. Then you can spend more time creating revenue-generating programs and marketing campaigns, instead of spending lots of time updating your data records yourself.