E*TRADE Financial Corporation (E*TRADE) is a financial services company, which provides online brokerage and related products and services primarily to individual retail investors under the brand E*TRADE Financial. The Company also provides investor-focused banking products, primarily sweep deposits and savings products, to retail investors. E*TRADE operates in two segments: trading and investing and balance sheet management. Trading and investing includes retail brokerage products and services; investor-focused banking products; market making, and corporate services. Balance sheet management includes the management of asset allocation and credit, liquidity and interest rate risk; loans previously originated or purchased from third parties, and customer cash and deposits. The Company?s sub... (Source: SEC reports)
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